Alejandro: Really, really nice to have you here and excited for the chat that we have ahead here. In many instances, really acquisitions are great to either feel growth on the company itself, either on the product or perhaps by adding a great talent, but unfortunately many M&A transactions fail really on the integration side of things. And investors love that story because its easy to believe that you can continue to do that. Thats quite motivating for people. Ill set the first couple of meetings often alone but its been wonderful as weve grown our executive team to be able to bring like our VP of sales, our head of grow, our CPO in to the meetings afterwards when they want to meet the team. And so back to your point, yes, we want investors who are supportive of the fact that we didnt try to monetize the platform for the first three years because it would have created a barrier to entry. It was just purely hustling my network for six months to find people who are really great cultural fit but also have very different skill sets to the one I have. And so I finally just gave in and thought no one is going to build this. Get Anthemos Georgiades's email address (a*****@zumper.com) and phone number (646398..) at RocketReach. Anthemos Georgiades: No. Saying that to your point, we see the deal was a successful and yet M&A is really hard to integrate. For us, I think they fully understand the entrepreneurial journey and were really excited to have them on board. Got it. Oh yeah, on the seed round back in 2012, we had probably five investors come in to the seed round so we kind of had five yeses who put in small checks. You just cant get spooked. I was also doing, Ive been doing marketplaces for I think like 10 years now and I remember in the last company, I would go and meet with investors and they kept asking me for the chicken and the egg. Well help you prequalify renters and actually get the renter in to a lease, signing the documents, paying the first month deposit but well charge you a percentage of the lease fairly. Every fantastic company has had hundreds of nos on the way to kind of huge outcomes and you just cant take it personally. We also actually had a really wonderful fourth cofounder whos no longer with us. I met Russel who [04:01] engineering products through just the personal connections in London. Zumper which is a little bigger in terms of audience now caters more to urban professionals moving within cities. 1. Had worked at the Boston Consulting Group. So Anthemos, theres always a first time and you know I guess this is the first time in the history of the DealMakers Show that Im able to interview someone that has been involve on the M&A but more on the buy side. It has to be me and thats how I started the company six years ago after business school. So M&A are strategic [33:48]. I mean I called it like a cheat [33:33] my team. Alejandro Cremades leads the vision and execution for Panthera Advisors as its Co-Founder and. Its hard. Im the CEO and Ive always felt that it was my responsibility to do the fundraising. Over time, its great to be able to bring in your team. I guess the question that I would ask you and perhaps some advice for some of those that are listening, that are building a business that is more around the network effects, the marketplaces, should they walk the other way if the investor is asking too much about revenue early on on the financing cycles? I was really impressed when because its not hard, its almost impossible to land VC such as Kleiner Perkins on literally your first financing round, the seed round. You kind of just all in [06:39] I think where the carving of the rose start to happen for me around 10, 12 people where you no longer just have [06:49]. You know its interesting that you mentioned the chicken and the egg. Meaning hey, we send you a ton of leads this month that close in to leases. It is not closely married to [14:55] and thats where its still on [14:58] I think Silicon Valley has a long way to go where when I got my first introductions to VCs to Kleiner, to Andreseen, to Graylock, to NEA, it often came through my graduate school network where someone was like, Hey, this guy is leaving HBS. And you know I think hiring is definitely tough but retaining is even more complicated so is there any things that you for example seen yourself that work on that front? So I as British person moving to Silicon Valley in 2012 I have never run a startup before. And to be fair, some of these 20 did indeed come back later to invest but in Boston and I pitched all of the east coast investors first because I was on the east coast and they were straight nos. We both wanted to be entrepreneurs. Look how quickly our revenue are scaling. I think at that stage it makes sense. How flat is the company? And did you diversify this responsibility with the other cofounders or was there one of you guys that has always been leading the chart on the financing side? Anthemos Georgiades: Yeah. Yeah. And so I finally just gave in and thought no one is going to build this. It was not something Ive really ever thought about before. Anthemos Georgiades: One Lesson That Led To Raise $90 Million From The Top Venture Capital Firms by Alejandro Cremades Like many of our most successful entrepreneurs, Anthemos Georgiades was drawn into startup life to solving a burning problem. Alejandro: And did you diversify this responsibility with the other cofounders or was there one of you guys that has always been leading the chart on the financing side? Taylor Glass-Moore Co-Founder. For me, its Zumper, an apartment rental platform. We both had ideas to be entrepreneurs but neither of us have the guts to actually go for it. Alejandro: Of course. Anthemos Georgiades is the CEO of <a href="http://zumperblog.kinsta.cloud">Zumper</a>. I think if you set these expectations from the very beginning that are super important. Background Report for Anthemos Paul Georgiades Includes Age, Location, Address History for Anthemos Paul Georgiades Arrest, Criminal, & Driving Records Social Media Profiles We raised like a million dollars in seed money, that was running out so we tried various things that didnt work and I think the fabric of our culture that is still true today when we have a hundred people is built in the dark days and those days where your stuff is not working, your users arent growing, and how you look at your teammates and how you guys turn up on a Monday morning after a really crappy week the week before where maybe someone quit or maybe the metrics went south. Every fantastic company has had hundreds of nos on the way to kind of huge outcomes and you just cant take it personally. 1. Alejandro: Got it. Got it. In the first two or three years you will kill your marketplace if you create any barriers to entry from either side. So yes, we have a great cap table. At college in the UK, Ive had like multiple [00:58] renting apartments. I mean I think at seed round its like an [26:02]. See How I Can Help You With Your Fundraising Efforts. I mean your job moves from doing jobs in the first few years. Yeah. Read More: Sujal Patel On Selling His First Business For $2.6 Billion And Now Raising $108 Million From Jeff Bezos And Others To Improve Medical Diagnostics. So I guess how did that consulting experience shape up your approach in terms of like tackling problems and the entrepreneurial journey itself? She was our original CPO and after the series A, she moved on to roller, another company and we promoted someone internally to CPO. Yeah. So the majority of that is still in the bank but yeah, we raised money in capital [12:00]. You are going to get a bunch of nos so I wouldnt rule people out too early. And were they like obviously now youre opening here the cap table to a different breed and I guess when that happen probably at a strategic level lets say from a board perspective or something you know, maybe you receive some type of recommendations whether it was with this corporation or with other corporations as to what perhaps to look for and what to avoid. In terms of the dynamics, I think in the early days, you kind of through osmosis graduate towards like the things that are important. So Zumper is the vision for the company is to make renting an apartment as easy as booking a hotel. Your second month you spend getting term sheets and documents signed. Anthemos Georgiades: So Zumper is the vision for the company is to make renting an apartment as easy as booking a hotel. At Zumper, based in San Francisco, he leads the company in its mission to make renting an apartment as easy as booking a hotel. Zumper CEO & Co-Founder Anthemos Georgiades makes renting an apartment as easy as booking a hotel, shares insights on monetizing marketplaces, diversifying r. I was just talking to a friend of mine about this. And it was just [22:11] during the process that its a startup, were at growth stage but not to expect to be able to predict our courses like that public company again. Got it. In terms of investors, I guess two comments. The most important thing is to surround yourself with an amazing support group because it is so much harder to build a company than I thought it was and the emotional resilience you need to get through the dark days and come back to the bright days even now is what [38:54] just get harder like yeah, we have more revenue now but with that there are people [38:58] and like huge revenue targets we have to attain and so the most important thing is surround yourself with a network of family, friends, mentors, peers, your team, your investors, whoever is an emotional crutch for you where you can take from them but also maybe get back to them as well when theyre having a tough time, thats the single most important thing is look after your mental health because it is lonely and it is stressful and if youre able to kind of be resilient you have a great outcome but it is really hard on some days to push through, so build that around just [39:35] and you can be happy while running your company. Published by at June 13, 2022. So we want to be the first ever kind of full stack rental platform for long term leases and we monetize that two ways. Alejandro: Got it. At scale you get to do that and have those teams. Get a custom action plan and all the help that you need to start raising more capital. Alejandro: Fantastic. You are going to get a bunch of nos so I wouldnt rule people out too early. Alejandro: Got it. Got it. Got it. And [14:42] in Silicon Valley is married to [graphics 14:43] mostly in terms of great companies just break out and succeed [agnostic 14:48] as to where people went to college or if they came from a wealthy or poor family. Alejandro: Got it. Anthemos Georgiades, Zumper, European Founder, International Founders, Marketplace The process of renting apartments hasn't changed since Craigslist was introduced. So the series B, weve done story now look at how quickly the renters are growing on the platform. I think at that stage it makes sense. Your third month is getting kind of diligence done and getting the wires in to the door. It was at the time Pat Mapper example almost the same size on consumer but now Zumper is much bigger but we called it like a cheat and your job as the founder is to identify like vertical cheats where overnight you become bigger than your competitors. But oh we must have had like 20 persons or 20 people say not now or later. I really enjoyed it and great stuff. It was always a man, there is a really tough problem that consumers experience and no one is solving it. A lot of business schools was how to make decisions with imperfect information. Well, today's guest noticed that experience and wanted to improve it. At series B, you got to show product market set across the board with the revenue and then at series C, you got to show real traction and real revenue and a proper P&L.

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