is skyn iceland going out of business

skyn ICELAND The ANTIDOTE Cooling Daily Lotion | REVOLVE Overseeing finances and operations, Sylvain Ducret, a beauty industry veteran with experience at Ralph Lauren, Clarinsand Micallef, is staying on board, too. Thats the mantra that. You may check more about this product in this video. We came up with five symptoms of stressed skin: accelerated aging, adult acne, dullness, dehydration and irritation. The Best Ways to Minimize Puffy Eyes, According to Dermatologists, Protect Your Skin on (and Off) the Slopes With These Expert Tips, 14 Dermatologist-Approved Tips for Preventing Premature Wrinkles. Boulet remains a core shareholder of Skyn Iceland, and Sarah Kugelman who founded the brand 15 years ago with product formulations that include fruit, plants and mineral water from Iceland serves as a consultant. Major Companies That Are Surprisingly About to Go Out of Business Prefers other clay mask. skyn ICELAND is cruelty-free. I wanted to create a serious line that had high-performing products, but also something that elicited emotion, had a sense of humor and was sexy. These transdermal pads are infused with advanced peptides that reduce fine lines and wrinkles as well as the forehead furrows and deep creases around your mouth. The amino acids and vitamin C in it rejuvenate your skin cells and reduce dark spots. FREE SHIPPING WITH ORDERS $50+. One of the key ingredients in this cleanser is the Icelandic Complex, a proprietary natural blend that replenishes the nutrients that stress depletes. I like your products very much.Due to some known reason I couldn't buy for many months.but appreciate your products because these are prepared by natural precious ingredients. Dark under eye circles! : r/SkincareAddicts - reddit It was in Iceland that skyn ICELAND was born over 15 years ago. Give your skin the pampering it deserves with skyn ICELAND Blemish Dots. On the weekends Ill often wash my face, put on a serum and then slather my face with our Arctic Face Oil, which is 100% natural and just nurtures/feeds my skin, bringing it back into balance. One of the things we did, and this would be my biggest piece of advice, is to diversify that risk [of being with just one retailer] by launching international distribution. Oyendrila Kanjilal , Certified Skin Care Coach, Oyendrila holds a master's degree in English Literature from the University Of Calcutta, West Bengal, and is a certified skincare coach. [Note: Skincare.com is owned by LOral] I was an assistant brand manager, and I worked in skin care. You have to conform to many condition and take a good look at all the small print because an accident can happen before you know it. skyn ICELAND Nordic Skin Peel ingredients explained: Water/Aqua/Eau, Alcohol, Hamamelis Virginiana (Witch Hazel) Water, Butylene Glycol, Lactic Acid, Salix Alba (Willow) Bark Extract, Lactobacillus/Papaya Fruit Ferment Extract, Oxycoccus Palustris (Arctic Cranberry) Seed Oil, Rubus Chamaemorus (Arctic Cloudberry) Seed Oil, Buddleja Davidii Extract, Thymus Vulgaris (Thyme) Flower/Leaf Extract . Thats one of the moments you fear when you have a business, that your No. With the wish to present to customers global clean brands including nutritional complements and therapeutic formulas and focusing on our Nordic DNA.. skyn ICELAND Hydro Cool Firming Face Gels have long-term benefits. If you uses the food processor you will either have to use a sieve to remove the pulp or use the the pulp. Sign up for WWD's Newsletter. Once we categorized the symptoms of stressed skin, then I started developing products that addressed those symptoms. PLEASE ALLOW 3-5 DAYS FOR PROCESSING DUE TO INCREASED ORDER QUANTITIES. Its a super powerful antioxidant that we source from Iceland. skyn ICELAND Arctic Elixir is suitable for solving skin issues like loss of skin elasticity, wrinkles, and fine lines. So we absolutely want to maintain the flow of innovation.. On the positive end, clean skincare is very hot right now, so I think they are interested in talking to us a lot because we are in the clean skincare space. Find companies you have experience with and write reviews about them! All of our products are cruelty free and free of parabens, petroleum, mineral oil, chemical sulfates, and phthalates ( view full list ). Time to leave for your holiday destination; to the sun, winter sport, active holiday or a long trip to Asia or South America. It's now owned by Ares Management and CPP Investment Board. This serum has a powerful formula that consists of zinc PCA, vitamin E, and camelina oil enriched with essential fatty acids. I would have to say Astaxanthin. Its so clean, beautiful and natural. 13 Best Under-Eye Patches To Get Rid Of Puffiness & Dark Circles 2023, 17 Best Eye Serums That Soften Wrinkles And Puffiness 2023, 17 Best Face Oils For Every Skin Type (2023) Stylecraze, Best Dr Roebuck& Skin Care Products You Must Try, Best French Pharmacy Products You Must Try Now, 15 Best Hair Growth Serums Of 2023 That Actually Work, 11 Best Bath Oils You Must Try In 2023 Reviews And Buying Guide, 10 Most Expensive Shampoos In The World 2023, Best China Glaze Nail Polishes And Swatches Our Top 10, 15 Best OPI Nail Polish Shades And Swatches, 16 Tools That You Need In Your Nail Art Kit, 6 Best Anti Hair Loss Lotions And Oils of 2021 Available in India, 15 Best Shampoos For Frizzy Hair Available In India. Thanks for contacting us! I became completely enamored with Iceland. Vegan, Cruelty-free, natural skincare :: skyn ICELAND I had spent a couple of years building the brand internationally, and we ended up with only minimal distribution in the U.S. Quick Shop (439) Skyn Iceland Travel Size Hydro Cool Firming Eye Gels $20.00 Free Gift with Purchase! If I was looking at it today, I would be surprised that I was able to see what was coming so far in advance. I had been knocking on the door for years and years and years, and getting no answer or getting, We are not interested. SHIPPING TO THE US ONLY. The brand is now in stronger hands with a new owner. Boulet says it will lean into potent Nordic ingredients such as Icelandic lichen, and De Larocque underscores Skyn Icelands formulation approach marries green attributes and scientific backing. I felt that was really missing in skincare. My skin is dry and aging, so I use a routine to address those concerns. 2020 skyn ICELAND, LLC All Rights Reserved. The company brought in $20 million in 2019, a 50% increase over its 2018 sales. I was looking at brands like BareMinerals, Benefit, Philosophy that were small and all of a sudden exploded. Skyn Iceland | Ulta Beauty Skyn ICELAND is a skincare line specifically formulated to treat the depleting and damaging effects of stress on skin using pure and potent ingredients from Iceland. It provides nourishment while soothing the redness and other sensitive issues of your skin. That has been the strategy of a lot of brands in the last five years, but that wasnt what our brand did. I try to squeeze in a cardio workout either in the morning or the evening, but I like to be home by 6pm so I can make dinner for my daughter and help her with her homework. The Right Way to Use a Lip Scrub, According to a Dermatologist, What Causes Shoulder Acne? Luckily, I was right., Glossy Pop Newsletter: The Bold Glamour filter and just how far fake beauty can go, Este Lauder Companies Fabrizio Freda ranks second on Overpaid CEOs list, How Sakara Life uses brand partnerships to drive 15% of its sales, Fashion Briefing: Inside the digital-first brand refresh of 40-year-old Chicos, PFW Briefing: Lanvin digs into archives for partnership with beauty brand Carita. Start your day with Beauty Independents free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. skyn ICELAND | Skincare | | FEELUNIQUE Inventory is gathered and any legal obligations fulfilled. I had a cleanser, lotion, face mist, night cream, eye cream, mask and ingestible, which was an oral spray. One more thing before you go: Skyn ICELAND is featured in my post about the best cruelty free skin care brands that are also 100% vegan and sustainable , so go check out that post if you want to discover other similar brands. skyn ICELAND Skin Care for sale | eBay Click & Collect. Leave on overnight and do not rinse off. There were a lot of big brands that initially didnt want to be at Sephora that now needed the distribution, and so we couldnt compete with them on a dollars-per-square-foot basis, Kugelman said on this weeks episode of the Glossy Beauty Podcast. Try This Nourishing Hand-Care Routine, How to Exfoliate Every Skin Type, According to Skincare Experts, Our Simple, Glowy Skincare Routine for Mature Skin, Our Favorite Non-Comedogenic Sunscreens for Oily Skin. Skyn Iceland: Soon to be phased out of Sephora? Check out this video to learn more. Although sales have improved, the company is still losing money. I was interacting with dermatologists, cardiologists and nutritionists, and I was talking to them about how stress affects us. And the best skyn ICELAND products are formulated free from harsh chemicals. Always use SPF the morning after and limit sun exposure daily. During that time, I went to Iceland with my sister. Financial terms werent disclosed. If your favorite concealer cant hide those under-eye bags, you need a permanent treatment. However, whilst wrinkles can have severe impact on our look, a radiant and dazzling skin can bring out an encouraging feature and provide a very gorgeous and desirable look. Its so clean, beautiful and natural. Luckily, I was right.. Hydrate and calm chronically stressed, inflamed skin with moisturizers for every skin type. Mint gives your skin a soothing and cooling sensation. She said to her sister, the buyer, You really should look at this brand. The buyer said to us, I dont meet with a lot of brands because I know, once I meet with the founder, I will get excited about a brand, but I really want to get excited from seeing it on the shelf.. You can maximize the possibilities of treating your skin overnight and get gorgeous-looking skin with this cream. I was always a huge beauty junkie and obsessed with my skin. Check out Skyn ICELAND's Amazon store to browse their products. Skyn Iceland Dissolving Microneedle Eye Patch With Hyaluronic Acid and Peptides, which can be used once per week (or every other week), is a fantastic moisturizing treatment. Your under-eye area is delicate and requires extra care. L'Oral USA. Subscribe to our e-blast today to stay up to date with everything indie. Privacy Policy | Terms | Accessibility. Their rich and potent formula consists of volcanic ash that clears out all the impurities from your skin along with salicylic acid, hyaluronic acid, vitamin C, grape seed extracts, and tea tree oil. [Online sales account for one-third of Skyn Iceland's business.] I definitely wondered at that point if we were going to survive. It has made me a role model for my daughter and given me the ability and skills to lift up other women. We started talking more about being vegan and clean, and thats become a huge part of our platform. ), The Market For Baby Hair Products Grows Up As Interest And Offerings Increase, Exosomes: What They Are, Why Theyre Becoming Big, And How Theyre Raising Concerns, The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity, Brands Are Blurring The Line Between Body Care And Sex Stuff, Beauty Retailers Want In On Wellness, But Theyre Not Winning Over Wellness ShoppersYet, A Survey By Reckitt-Owned Queen V Reveals Just How Stressful Intimate Health Concerns Can Be. This item: skyn ICELAND Dissolving Eye Patches with Hyaluronic Acid & Peptides, 5 Pairs $60.00 ($12.00/Count) skyn ICELAND Hydro Cool Firming Eye Gels: Under-Eye Gel Patches to Firm, Tone and De-Puff Under-Eye Skin, 16 Pairs $58.00 ($3.63/Count) Customers also search Page 1 of 1 skyn microneedling eye patches overnight eye patch I was exhausted and drained from the whole experience. New York, New York, United States 11-50 Seed Private skyniceland.com 194,383 Highlights Total Funding Amount $100K Contacts 10 Employee Profiles 1 Similar Companies 3 Recent News & Activity Funding Round Oct 7, 2011 AVOID their products which are defective. It was really scary, and it was definitely about crisis management for a couple of years. She has done a fair amount of research and reviewed multiple customer testimonials before curating this list of the top 15 skyn ICELAND products for you. skyn ICELAND Company Website Products Availability Key: Company That Doesn't Test Vegan Company Features PETA Logo PETA Business Friend Resources What is Beauty Without Bunnies? With the capital infusion, its a great opportunity for the brand to finally scale.. From what I have been told, Skyn Iceland is not being phased out or discontinued but only certain items will still be available for Sephora to sell. It is formulated exclusively to protect your skin from the harsh weather conditions. Skyn Iceland founder Sarah Kugelman on surviving a break-up with Yes, skyn Iceland skin care products work great on oily and acne-prone skin. As they broaden their approach, like with anyone, they cant lose their focus on their heritage and core products. This was back when Ulta wasnt exactly seen as a prestige player, but Kugelman thought she was onto the next big bet. Official Twitter for skyn ICELAND. I was just looking to extend within eye, and I launched the Eye Gels to piggyback on the success of the eye cream. That was in the spring of 2015. I am most proud of being one of the 2% of women in this country running a business that does more than $1M a year in revenue. The market had crashed, so there was a huge economic downturn that Sephora was grappling with. In 2007, we won the CEW Indie Beauty Brand Award. Ultimately, I went to business school and, when I went to business school, I was looking at fashion and beauty. Hydro Cool Firming Eye Gels - Skyn Iceland | Ulta Beauty I also think the distribution matrix is going to shift. Its revolutionary formula is enriched with a raspberry stem cell complex. But to get such skin, you need to follow a strict routine that can transform your dull-looking skin into glowing skin. Are you someone hat suffers from the so called yo-yo effect? There was Aveda and Origins that had a little bit of that vernacular, but were based on a natural ingredient story. This lotion is specially formulated for skin issues like rosacea, hypersensitivity, and redness. It delivers noticeable results in just 3 weeks. 2020 skyn ICELAND, LLC All Rights Reserved. What the recession meant for Sephora and its partners The only thing holding us back right now is capital. Major development should come from expansion in Europe, where Skyn Icelands headquarters will move, to France, from the U.S. We absolutely want to focus the gravity center of the company in Europe now, explained Boulet. Read reviews, watch tutorials, and check out galleries. Skyn Iceland products are manufactured in the USA and South Korea. We were also a pioneer with the first clean eye gel patch when we launched eight years ago. One of the major advantages of shopping at an online mall is that they have different stor Have you been searching for a fashion and beauty store operating online? Keep your dry skin issues at bay with the skyn ICELAND Pure Cloud Cream. I looked around and said, Whats going to be the next frontier? Whats going to be the next distribution channel thats going to create that inflection point for brands? And I thought that was Ulta, Kugelman said.Luckily, I was right.. Thats my dream. Partnering with Ulta Beauty was a big part of the company's rebirth. Voices of Viatris: a Change Worth Fighting For. All products recommended on StyleCraze are independently selected by our editorial team. At the time, I didnt think of myself as a serial entrepreneur, although I definitely am. Losing weight is always a challenge. I definitely wondered at that point if we were going to survive. Its formula is infused with shea butter, vitamin C, jojoba, aloe vera, vitamin A, and salicylic acid that tighten the pores. Sign up to our email newsletters to stay up to date on everything indie. The items listed above are helpful for all your skin concerns. Shortly thereafter, I raised a series A round of financing from friends and family. I saw it as an online store that was almost three-dimensional, where you would walk around, pick things up off the shelf and buy them. skyn ICELAND Glacial Face Wash is a creamy, gentle facial cleanser that is enriched with the purest Iceland glacial waters, botanical extracts of white willow bark, cylindrica seed oil, Icelandic kelp, and oat, and amino acid-based surfactants. Its one of my babies, and despite many ups and downs on the journey that Ive had with it, I want the best for it.. Skyn is an Icelandic word that means senses. I ended up sourcing Icelandic glacial water for the products, and thats really how it all started. skyn ICELAND Solutions for stressed-out skin. I launched in January 2005 at Henri Bendel, and we had seven products in the line. Inspired by nature, skyn ICELAND is the only skin care line specifically formulated to treat the depleting and damaging effects of stress on skin. The Arctic peptides in this eye serum provide additional moisture to those areas. We got caught in that transition time., On the rush to be a beauty brand founder In 2009 or 2010, I got a call from a producer on The Doctors. She had been in Sephora, and someone had recommended the product. skyn ICELAND Oxygen Infusion Night Cream is an anti-aging night cream that has a hydrating formula. I went there in 2014 to pitch the brand. Is skyn ICELAND Cruelty-Free? | PETA - Beauty Without Bunnies Push the pump. This natural oasis of unspoiled, mineral rich waters and pure air is the epitome of a calm, clean, stress-free environment and longevity. Im very happy that the brand is now in stronger hands with a new owner. Its short growing season and mineral-rich volcanic soil also create plants with hyper-potent properties, from which we create products that soothe, stabilize, fortify and nourish skin. The internet was just starting to come to fruition, and people were talking about it. Frdric Boulet, the majority owner prior to the deal, is staying on board as a shareholder, and will help manage growth and innovation. It epitomized what I was trying to do with Skyn Iceland. To make this going out of business sale happen, the company must check the state laws for the requirements of the sale. Reviews of all online stores in the US. All of us in the beauty industry have known about Skyn Iceland. Kuykendall is hopeful that the new ownership can catapult Skyn Iceland from cult favorite to household name. Is skyn ICELAND Cruelty-Free? | 2022 Cruelty-Free Kitty Update While providing an analytical perspective of the Dissolving Microneedle Patch for Cosmetics industry, it gives business strategies with the most recent growth potential. As new product categories are added, the core consumer base should stretch beyond Millennials. My thing is coming up with ideas, seeing trends and visualizing businesses. How come you have been around so long? Thats by virtue of our strategy. skyn ICELAND Hydro Cool Firming Eye Gels are easy-to-apply under-eye gel pads that reduce the visible fine lines, wrinkles, puffiness, and dark circles around the eyes. I also use the Nordic Skin Peel about three times a week for exfoliation. Details How To Use Ingredients Shipping & Coupon Restrictions Online only Free gift with purchase It was one of the initial seven products, and it was one of the top eye creams at Sephora. The company brought in $20 million in 2019, a 50% increase over its 2018 sales. Skyn Iceland Gets A New Owner, Gears Up For Global Growth Based On Founded by Sarah Kugelman, whose personal experience battling stress inspired . If you make a purchase through any of these. Totally transformed. How to Find Companies Going Out of Business | Bizfluent Obviously, social media is very visual, and the product was very visual, so it dovetailed nicely with social media. and our eye cream. The brand has been around 16 years. At home treatments that polish and detox to reveal youthful, glowing skin. Skyn ICELAND Team Nov 15, 2021 - Vendor Specialist in Chandler, AZ Recommend CEO Approval Business Outlook Pros Loved working for the team. Skyn Iceland has traveled into new hands.. The best day was when I flew to Chicago for a meeting with Ulta, and they called the meeting with 20 people on their side and told us they were going to roll us out to 600 stores. skyn ICELAND Launches Arctic Repair Cream. Minty Lip Fix by SKYN ICELAND | Skin | Lip Care - Ipsy skyn ICELAND Reviews: What Is It Like to Work At skyn ICELAND I left my job and collaborated for a year and a half with a team of doctors and experts a dermatologist, cardiologist and nutritionist and we looked at the research on how stress affects you and your skin. We had to figure out how to grow the business internationally before coming back to the U.S. With my manufacturer that went Chapter 11, I had formulated my products with another manufacturer, and they had gotten purchased, and they werent really working with small brands. I felt like, How long can Sephora be the only player in town? Theres obviously a huge market opportunity, and for me it was obvious that Ulta was the most logical business to start to nip at their heels. I became completely enamored with Iceland. Today is the official launch of The Vitamin Shoppe's first-ever private beauty brand, TrueYou Beauty ! Your hair should be taken care of regularly to bring out the hidden beauty in you. ), The Top Trending 2021 Holiday Beauty Gift Ideas. I had a relationship with Sephora, and my goal was to launch at Sephora because I felt like they were very much in line with not only my brand positioning, but they supported indie brands and founders. One was the day that Sephora told us they were going to exit us. From face wash to night cream and serum to eye gels, you get all kinds of products from this brand. I live and breathe skyn ICELAND and its a part of everything I do. That was something I had always been committed to, but we never really focused on it, and we were missing the boat on that. I love indulging once a week in a good mask like ourFresh Start Mask or our Arctic Hydration Rubberizing Mask. Meghan (Hillegas) Howell on LinkedIn: #thevitaminshoppe #trueyou # Certainly, being an all-store brand at Sephora was a major milestone for me. I realized I wasnt really a corporate person. Skyn Iceland Glacial Face Wash is a creamy, foaming cleanser that is said to leave your skin squeaky clean and hydrated. And typically in the life span of those brands, they had been first with a channel of distribution that was sort of uncharted waters. At the same time, it was repackaged and repriced. Read independent reviews, consumer experiences, feedback and complaints right here! Because these are only available in one pair, you won't be able to find them for a lot of money. SKYN Iceland Berry Lip Fix with Wintered Red Algae 12ml New Full Size *FAST POST. With the capital infusion, its a great opportunity for the brand to finally scale. Skyn Iceland products are 100% vegan and cruelty-free. Often Im running from meeting to meeting, either in my office or all over town. Skyn Iceland has just signed with travel retail operator Dufry. I worked with a dermatologist who had a lot of access to research, and I partnered with the American Institute of Stress. It was about de-stressing and Iceland was the support for that. There have been a lot of those. She knows what works best for you as per your age and skin type. Leave it under eye for 15-20 mins at a time. Hair is one of the major aesthetic attributes of humans. Excellant pay. All these ingredients soothe your skin and offer the best moisturizing effect. This article lists the 15 top skyn Iceland skin care products on the market. You can get a regular dose of skin nourishment with the skyn ICELAND Arctic Face Oil. What was it like to have it acquired? Its in about 1,400 retail doors, including at Ulta Beauty. Obviously, I was more than happy to put them through their paces for the purpose of this review. . Why should I put an extra step into my routine? The customer was very resistant and slow to adopt that product. In the U.S., Skyn Icelands Amazon sales jumped 300% last year. The business then sets a closing date and the rules for the sale. If you have sensitive skin, choosing the best moisturizer can be tricky. We need to increase that number! There was no brand at that time in skincare that was really lifestyle-oriented. They helped us transition to the manufacturer that declared Chapter 11, but I went back to my earlier manufacturer and said, I know you dont work with small brands, but can you help me? They did, and weve been with them ever since. A concoction of pure Icelandic ingredients combine to provide instant relief, immediate results and long term benefits to stressed skin. Astringent vs. Toner What's the Difference? skyn ICELAND Glacial Face Wash is a creamy, gentle facial cleanser that is enriched with the purest Iceland glacial waters, botanical extracts of white willow bark, cylindrica seed oil, Icelandic kelp, and oat, and amino acid-based surfactants. Lastly, never give up! Isnt it better to save up or is a loan a good idea? Skin thats retexturized, balanced, glowing and younger-looking. I was always a huge beauty junkie and obsessed with my skin. Get younger-looking and revitalized eyes with the help of these eye patches. The 15 Best skyn ICELAND Products You Must Try. Rated Amongst Beauty Inc's Top 100 Skincare Products of All Time, Pioneering, press-on treatment patches featuring advanced bioactive dissolving microneedles. Larocque believes Skyn Icelands Nordic wellness positioningKugelman became enamored with Iceland during a trip to the country long before it became an Instagram feed staplewill translate globally. Say bye-bye to stressed skin and hello to fabulous skin! In the morning I use our Glacial Face Wash, Icelandic Youth Serum, Pure Cloud Creamand our eye cream. $30.00. The sheriff had locked the doors. They contain a cocktail of botanical ingredients and promise to leave the skin revived, soothed and rejuvenated. skyn ICELAND - Eye Gels - SkinStore I feel we are at a tipping point to really capture the overwhelmed, overscheduled, stressed customer who wants healthy, clean, vegan and sustainable products . Dermatologist tested for sensitive skin. Below is a snippet of the email response I received from Skyn Iceland when I asked if all their products are vegan: "We're happy to confirm all of our products are 100% vegan.". They were leaders in color and fragrance, and they were trying to figure out skin care and hadnt figured out the natural skin-care segment yet. This button displays the currently selected search type. Feel the tingly clean, soothing, calm sensation. We were a pioneer when [Skyn Iceland] was launched as a Nordic clean brand, said Boulet. Sexual Healthcare Provider TBD Health Secures $4.4M In Funding To Expand Services, Unilever Ventures Invests $2M In Scalp Care Brand Straand, Norwests Sonya Brown On How Problem-Solution Brands Solve Problems Facing Beauty Businesses Today. In all, the brand has 30 stockkeeping units. makita air compressor break in. Amazon specialist Market Defense, which handles Skyn Icelands Amazon presence in the United States, will be launching the brand in Europe on Amazon. Its so clean, beautiful and natural. ), The Market For Baby Hair Products Grows Up As Interest And Offerings Increase, Exosomes: What They Are, Why Theyre Becoming Big, And How Theyre Raising Concerns, The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity, Brands Are Blurring The Line Between Body Care And Sex Stuff, Beauty Retailers Want In On Wellness, But Theyre Not Winning Over Wellness ShoppersYet. I do need my sleep! So I looked around and said, Whats going to be the next frontier? Whats going to be the next distribution channel thats going to create that inflection point for brands? And I thought that was Ulta.